Mr. Udeme Ufot
BEYOND BRANDING: BUILDING LASTING VALUES FOR NIGERIA'S GROWTH
Udeme had wanted to be a political scientist, but while studying a journal on advertising and marketing one day, he came across an illustration of an impressive looking fellow, and the caption under that illustration read: “A Trendy Art Director”. Immediately, Udeme fell in love with the art director and his work and began dreaming and working towards becoming one someday.
After this discovery, he studied to obtain a BA in Industrial Design specializing in graphic design from Ahmadu Bello University, Zaria 1981, and started his career at Desmark Advertising, Calabar in 1982, where his unique illustrative style and flair for writing quickly drew attention. He then relocated to Lagos to join Insight Communications in April 1984 where he also showed a flair for client service work, and rose rapidly within five years to the position of the Deputy Creative Director (Art).
After a brief six-month stint as Creative Director of CASERS (now DDB) where he benefited immensely from close association with a number of mentors who helped shape his approach to business and attitude to life.
He co-founded SO&U in 1990 – with a vision to be the most creative agency in Nigeria within two years.
With close to three decades of marketing communications experience under his belt, Udeme is a past president of both the Advertising Agencies Association of Nigeria and the Lagos Business School Alumni Association. He is also a board member of the Nigerian Economic Summit Group.
He remains one of Nigeria’s most revered figures in marketing communications.